Profit from the Trillion Dollar Halal Market

 

The Halal market isn’t a niche—it’s a trillion-dollar opportunity.
Learn how to align your business with global halal standards, tap into emerging consumer trends, and build products that resonate with trust and integrity. This course gives you the blueprint to access one of the world’s fastest-growing markets—and profit with purpose.

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What You Will Learn From Me

If you’ve ever overlooked the Halal industry as a growth opportunity, this course will shift your perspective—and your strategy. You’ll learn how to tap into this thriving global market with products and services that align with Halal principles and consumer expectations.

Each module equips you with practical insights on certification, compliance, product development, and culturally sensitive marketing. By the end, you’ll be ready to position your business for long-term growth in one of the world’s fastest-expanding economic sectors.

Module 1: Introduction to the Halal Market
To provide an overview of the Halal concept and its significance in various sectors.

To highlight the economic impact and global scope of the Halal market.

To identify consumer demographics and market opportunities within the Halal industry.


Lesson 1.1: Understanding the Halal Concept
Explore the foundations of Halal, its religious and ethical principles, and how it applies beyond food into finance, fashion, cosmetics, and more.

Lesson 1.2: Scope & Size of the Halal Market
Discover the scale and impact of the global Halal economy, including leading regions, market demand, and emerging sectors.

Module 2: Halal Certification and Compliance
To detail the process and importance of obtaining Halal certification for businesses.

To explore global Halal compliance standards and regulatory frameworks.

To understand the challenges and solutions in achieving and maintaining Halal compliance.


Lesson 2.1: Halal Certification Process
Learn the step-by-step process of Halal certification, the bodies involved, and how certification builds consumer trust.

Lesson 2.2: Compliance and Regulatory Framework
Understand key Halal regulations around the world and how to maintain long-term compliance.

Module 3: Halal Product Development and Innovation
To guide participants through the process of developing Halal-compliant products.

To emphasise the role of innovation in the Halal industry and how it can be leveraged.

To explore strategies for incorporating Halal principles into product development and business operations.


Lesson 3.1: Creating Halal Products
Gain practical insights into sourcing, formulation, and labeling practices that ensure Halal integrity.

Lesson 3.2: Innovation in the Halal Industry
Explore how businesses are using innovation to meet Halal demands and tap into niche, underserved markets.

Module 4: Marketing to the Halal Consumer
To understand the demographics, preferences, and behaviours of Halal consumers.

To develop effective marketing strategies tailored to the Halal market.

To highlight the importance of cultural sensitivity and ethical marketing in engaging Halal consumers.


Lesson 4.1: Understanding the Halal Consumer
Dive into the motivations, values, and cultural nuances that drive Halal consumer choices.

Lesson 4.2: Effective Halal Marketing Strategies
Learn how to craft compelling campaigns that speak directly to Halal buyers while staying culturally and ethically aligned.

Module 5: Global Trends and Market Dynamics
To analyse current global trends affecting the Halal market and predict future movements.

To examine the impact of economic, social, and technological trends on the Halal industry.

To identify strategies for businesses to adapt to and capitalise on these global trends.


Lesson 5.1: Halal Markets Around the World
Explore key regions where Halal demand is growing and the diverse ways Halal is interpreted globally.

Lesson 5.2: Impact of Global Trends on Halal
Understand how digital transformation, sustainability, and consumer behavior are reshaping the Halal economy.

Module 6: Building a Successful Halal Business
To provide foundational knowledge for starting a Halal business, including planning, funding, and legal considerations.

To discuss strategies for growth, sustainability, and innovation in the Halal market.

To emphasise ethical business practices and social responsibility in building a successful Halal enterprise.


Lesson 6.1: Starting a Halal Business
Learn how to structure a Halal-aligned business from the ground up, including funding sources, market entry, and operational planning.

Lesson 6.2: Growth & Sustainability in the Halal Industry
Explore strategies to scale your Halal business while staying true to values and creating lasting community impact.

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MEET THE EXPERT CONSULTANT

Dewi Suratty

Dewi Suratty is a renowned Halal strategist with over two decades spent shaping the Halal industry. She has extensive experience developing Halal policies and standards as well as driving business growth through senior roles in the public and private sectors.

Dewi is renowned for introducing the pioneering Halal quality management system and building sustainable Halal ecosystem, helping thousands of companies successfully tap into the lucrative trillion-dollar Halal market. As a highly sought-after speaker and published author, Dewi continues providing visionary thought leadership in the Halal economy. She was recognised for her leadership excellence in the publication “Contribution of Women in the Global Islamic Economy”, an initiative under the patronage of the Standards and Metrology Institute for Islamic Countries.

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